employee
Works for an employer and is paid for it.

employer
Hires people to do work and pays for it.

employer
Hires people to do work and pays for it

employer
Hires people to do work and pays for it.

gross profit
The gross profit is calculated by deducting the purchase value of the turnover from the turnover.

gross profit
The gross profit is calculated by deducting the purchase value of the turnover from the turnover.

marketing mix
The marketing mix indicates how the four marketing instruments (the four Ps) are used to give substance to the marketing strategy.

marketing plan
A plan in which the entrepreneur indicates how he will bring his products or services to the attention of potential customers and how he responds to the market in order to attain the objects of the enterprise.

net profit
The net profit of an enterprise is calculated by deducting the operating costs from the gross profit.

operation costs
Operating costs are costs that are needed to run your business and to be able to sell products.

place
Component of the markering mix which concerns the question where customers can buy the product and through which distribution channels the product ends up at this place.

price
Component of the marketing mix which concerns the level of the selling price and possible discounts.

product
Component of the marketing mix which concerns the material and immaterial properties of the product that an enterprise sells. Things like quality, packaging and service.

promotion
Component of the marketing mix which concerns the way in which potential customers hear about your product or service.

purchase value of the turnover
The purchase value of the turnover indicates what the entrepreneur has paid for the products which he sells.

salaried employment
You work in salaried employment when you work in somebody else’s service and get wage or salary for that. The person you work for is the employer and you are the employee.

sales
The sales are the number of products sold.

selling price
The amount for which a product is traded.

SWOT analysis
In this analysis an entrepreneur gives insight into the strong and weak points of his enterprise and into opportunities and threats that exist in the market in which the enterprise operates. This analysis consists of strengths, weaknesses, opportunities and threats.

turnover
The turnover is the amount which the seller receives from the buyers and is calculated by multiplying the sales by the selling price.

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